Author
Hyoji Choi (Research Center for Small Businesses Ecosystem, Inha University)
Frank Neffke (Complexity Science Hub Vienna & Center for International Development Harvard University)
Donghyeoun Yu (Department of Statistics & Department of Data Science & Research Center for Small Businesses Ecosystem, Inha University)
Bogang Jun (Department of Economics & Department of Data Science & Research Center for Small Businesses Ecosystem, Inha University. Corresponding Author. Email:bogang.jun@inha.ac.kr)
Abstract
This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul’s credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers’ residences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior.
Keywords : Resilience, Consumption behavior, Relatedness, COVID-19
Link to the paper : https://drive.google.com/file/