2024년 제4차 산업경제연구소 세미나(6/5(수) 최효지 박사)

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산업경제연구소에서 2024년 제4차 세미나 일정을 안내 드립니다.

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발표 논문 제목

 : Close to home: How amenity relatedness shapes shopping preferences in Seoul’s pandemic landscape

일시

 : 2024. 06. 05. (수) 14:00 - 15:00

장소

 : 9호관 210호 (경제학과 대학원 세미나실)

발표자

 : 최효지 박사(소상공인 경제생태계 연구센터)

논문 초록

 : This research examines the impact of relatedness density of amenity on consumer purchasing behavior, focusing on preferences for multi-purpose shopping trips and the effects of varying shopping distances and the COVID-19 pandemic. Utilizing credit card transaction data of Seoul from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers' residences, particularly for trips within a 2km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect, especially at shorter distances, but signs of recovery in 2023 indicate a resilient return to pre-pandemic shopping behaviors. Further analysis distinguishes between residential/commercial areas, which showed a positive effect of relatedness density on consumption, and downtown or long-distance shopping areas, where the effect weakened during and post-pandemic. Our results confirm distinct consumer shopping behaviors based on distance, shedding light on the resilience of consumer preferences towards multi-purpose shopping close to home despite the pandemic's disruptions. This work contributes to understanding the dynamics of urban economies and consumer adaptability in the face of economic shocks, emphasizing the importance of amenity relatedness in consumer shopping patterns.

기타 문의

 : 산업경제연구소 간사 윤영진 (Tel. 032-860-7780 / Mail. youngjin@inha.ac.kr)